Determine Target Audience

Chelsea's Choice #9

Today we will be going through how to identify your target audience. Determining your target audience is massively crucial for businesses, and influencers to accurately reach your desired audience.

This can help with practically anything. Anything that actively provides content for followers, subscribers or customers.

Make up a few personas of people that you imagine would like your content, engage with it and bask in it.

For example, let's say I have a business where I manage other companies social media accounts for them. This would be one of my 'Buyer Personas':

Get-It-Done Greta

Personal:

Gender - Female

Age - 23 to 28

Location - Gold Coast

Income - Medium to High

Education - University Graduate

Marital Status - Married

# of Children - 2

Lifestyle:

Personality Type - Kind, professional, straight-to-business

News Sources - Television, news blogs

Hobbies and Interests - Reading, photography, fashion design

Preferences:

Inspirations/Motivations - Family, female figureheads

Personal Goals - Travel more, spend more time with family

Passions - Clothing, photography, retail, family

Values - Spending time with family and friends

Objections/Dislikes - Facebook, people who waste time/don't get the job done

Occupation:

Occupation - Clothing Store Owner/Clothes Designer

Time in Current Role - 3 years

Seniority of Role - Owner

Company Size - Small

Industry - Retail

Get-It-Done Greta would be one of my target customers.

Try this template and imagine your target followers! Then, you'll gain an understanding of who you want to follow you, and what content they would consume!

Once you've determined that, base all of your further content on that simple outline - what content would my 'Personas' engage with?

Thanks for reading this weeks blog! Til next time.

- Chelsea

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