Determine Target Audience
Chelsea's Choice #9
7th September 2018
Today we will be going through how to identify your target audience. Determining your target audience is massively crucial for businesses, and influencers to accurately reach your desired audience.
This can help with practically anything. Anything that actively provides content for followers, subscribers or customers.
Make up a few personas of people that you imagine would like your content, engage with it and bask in it.
For example, let's say I have a business where I manage other companies social media accounts for them. This would be one of my 'Buyer Personas':
Gender - Female
Age - 23 to 28
Location - Gold Coast
Income - Medium to High
Education - University Graduate
Marital Status - Married
# of Children - 2
Personality Type - Kind, professional, straight-to-business
News Sources - Television, news blogs
Hobbies and Interests - Reading, photography, fashion design
Inspirations/Motivations - Family, female figureheads
Personal Goals - Travel more, spend more time with family
Passions - Clothing, photography, retail, family
Values - Spending time with family and friends
Objections/Dislikes - Facebook, people who waste time/don't get the job done
Occupation - Clothing Store Owner/Clothes Designer
Time in Current Role - 3 years
Seniority of Role - Owner
Company Size - Small
Industry - Retail
Get-It-Done Greta would be one of my target customers.
Try this template and imagine your target followers! Then, you'll gain an understanding of who you want to follow you, and what content they would consume!
Once you've determined that, base all of your further content on that simple outline - what content would my 'Personas' engage with?
Thanks for reading this weeks blog! Til next time.